Completelyou

Situated on Keptie Street, Completelyou presents itself as a highly specialised clothing and lingerie boutique that has garnered an impeccable reputation, evidenced by a consistent stream of five-star customer ratings. This establishment is not a conventional sex shop; instead, it carves out a distinct niche by focusing intently on a service that countless individuals struggle with: professional, personalised bra fitting. The feedback from its clientele is overwhelmingly positive, pointing towards a business that delivers a transformative and deeply valued service, spearheaded by the frequently praised owner, Michelle.

The core strength and primary draw for customers, some of whom travel considerable distances, is the expert fitting service. Many reviews share a similar, revelatory story: a customer arriving convinced they are one size, only to discover through a professional measurement that their true fit is something entirely different. The example of a woman believing she was a 38D and leaving as a correctly fitted 34G is a powerful testament to the skill available here. This isn't merely about selling a product; it’s about solving a long-standing problem of discomfort and poor support that affects confidence and even posture. The staff, and particularly Michelle, are consistently described as patient, knowledgeable, and capable of creating a comfortable and reassuring atmosphere for what can be an intimidating experience for many.

Specialist Services and Product Focus

Completelyou demonstrates a profound understanding of its customers' varied needs by offering specialised fitting services that are often difficult to find elsewhere. A key offering is the post-mastectomy bra fitting service, a sensitive and crucial provision for individuals post-surgery. The ability to handle such fittings with expertise and empathy is a significant asset. Furthermore, the shop caters to all stages of life, providing a positive and supportive environment for teenagers being fitted for their first bra, ensuring a foundational experience that is encouraging rather than awkward.

While the boutique offers a curated selection of clothing, accessories, nightwear, and swimwear, its heart lies in lingerie. The focus is on quality, fit, and comfort. Customers seeking elaborate or costume-style sexy lingerie might find the selection more geared towards elegance and superior construction. The business model prioritises ensuring the foundational garments are perfect, operating on the principle that true confidence comes from a base of exceptional comfort and support. This is a departure from mainstream adult stores that may prioritise novelty over function. Here, the sensuality is in the quality of the fabric, the precision of the fit, and the confidence it instils. The business can also order specific styles in different colours, adding a layer of personalised service for customers who find a design they love.

Points of Praise: The Positives

The overwhelming consensus points to an exceptional and highly personal customer experience. Unlike the often anonymous and rushed environment of a large department store or the uncertainty of online shopping, Completelyou offers a dedicated, one-on-one consultation. The expertise is not just in measuring; it's in understanding different body shapes, the nuances of various brands, and listening to the specific needs of the customer, whether for a strapless dress or for everyday wear. This dedication has built a loyal customer base, with one client travelling all the way from Shetland—a clear indicator of the shop's esteemed reputation that extends far beyond its local vicinity.

• Expertise: The professional fitting service is consistently highlighted as life-changing, correcting years of wearing ill-fitting garments.
• Personal Touch: The owner, Michelle, is central to the positive experience, creating a welcoming and non-judgmental space.
• Specialist Care: The provision of post-surgery and first-bra fittings shows a commitment to serving the community's diverse needs with compassion.
• Customer Loyalty: The willingness of customers to travel significant distances speaks volumes about the quality of the service provided.

Considerations and Potential Drawbacks

No business can cater to everyone, and potential customers should be aware of certain operational aspects of Completelyou. The most significant limitation is its opening hours. The shop operates from 10:00 AM to 4:00 PM, Tuesday through to Saturday, and is closed on Sundays and Mondays. These hours can pose a challenge for individuals working a standard nine-to-five schedule during the week, potentially necessitating a day off or limiting visits to Saturdays, which may be busier. This schedule, while likely suited to the business owner, does reduce accessibility for a portion of potential clients.

Furthermore, it is crucial for prospective visitors to understand the shop's specific focus. Those whose primary interest is in purchasing adult toys, vibrators, or extensive BDSM gear will not find those items here. Completelyou is a specialist lingerie boutique, not an adult novelty store. Its purpose is to provide expertly fitted undergarments, swimwear, and related apparel. While this sharp focus is its greatest strength, it is also a defining boundary of its product range. Anyone searching for a broader adult marketplace should manage their expectations accordingly. The website, while functional, provides information rather than a full e-commerce experience, meaning a physical visit is essential to benefit from the fitting service and make a purchase.

Final Assessment

Completelyou stands out as a premier destination for anyone prioritising fit, comfort, and expert guidance in their lingerie choices. Its stellar reputation is built on a foundation of genuine skill, personalised care, and a welcoming environment that fosters trust and loyalty. The service provided goes beyond simple retail, offering solutions that enhance comfort and self-esteem. While the restrictive opening hours are a practical drawback for some, and the product range is intentionally focused away from the typical sex shop inventory, the value offered to its target clientele is undeniable. For those who have struggled with finding the right fit or require specialised services, the dedicated expertise available at this Arbroath boutique makes it a highly recommended and worthwhile visit.