Pretty Things

Located on Queen's Road in Buckhurst Hill, Pretty Things presents itself as a specialised boutique focused on high-quality underwear and swimwear. Established in 1982, it has a long-standing presence in the community, positioning itself not just as a retail space, but as a provider of a very specific and personal service: professional fitting. This focus is the cornerstone of its reputation, attracting a clientele that values expertise and a tailored shopping experience over the anonymity of high street chains or the guesswork of online shopping.

The overwhelming consensus from customer feedback is that the strength of this establishment lies in its staff and their fitting expertise. Patrons frequently describe the team as knowledgeable, helpful, and adept at creating a comfortable atmosphere. This is particularly significant in a context that can often feel intimidating or awkward. Testimonials highlight how staff put customers at ease, guiding them to find bras that are not only the correct size but also perfectly suited to their body shape and comfort preferences. This level of service transforms the functional task of buying underwear into a positive and confidence-boosting experience. Notably, the shop is praised for its sensitive handling of first-time bra fittings for younger customers, underlining a professionalism that caters to a wide demographic.

The In-Store Experience and Product Selection

Customers consistently report leaving Pretty Things feeling satisfied and comfortable in their new purchases, with many becoming repeat visitors. This loyalty is a direct result of the successful fittings and the quality of the products on offer. While it is certainly not a conventional sex shop, the boutique stocks a range of items that cater to those seeking more than just everyday functionality. The selection includes elegant and sexy lingerie designed to make the wearer feel confident and alluring. The business understands that intimate apparel is about both comfort and sensuality.

The boutique carries a curated selection of luxury brands, including Prima Donna, Empreinte, Chantelle, and Fantasie. This indicates a focus on premium materials and construction. For those looking to invest in high-quality erotic underwear or sophisticated adult clothing for the bedroom, Pretty Things offers a refined alternative to the typical novelty costumes found elsewhere. The emphasis is on classic seduction through well-fitting, beautifully made garments. While you will not find vibrators or BDSM gear here, the shop’s collection of matching sets, plunge bras, and delicate thongs provides ample opportunity for enhancing personal intimacy through apparel. They also offer a swimwear fitting service, extending their expertise to another area where a good fit is crucial for confidence and comfort.

A Critical Point of Contention: The Refund Policy

Despite the largely positive chorus of reviews, a significant point of concern has been raised that potential customers must consider. A very detailed negative review highlights a critical issue with the store's commercial policies, specifically its stance on refunds. A customer reported purchasing expensive items that did not fit, only to be told that the shop has a no-refund policy. The review alleges that this policy was not made clear at the time of purchase and that the staff were unhelpful and rude when the issue was raised. This experience was so negative that the customer stated their intention to involve Trading Standards.

This is a serious allegation and points to a major potential drawback. For any customer, but especially one investing in premium-priced goods, the lack of a clear and fair returns process is a substantial risk. The official website's 'Shipping & Refund Policy' page states a 14-day return policy for items, but this may apply primarily to online orders. The in-store policy, as described by the disgruntled customer, appears to be far more rigid. This discrepancy is confusing. It is therefore imperative for anyone considering a purchase at Pretty Things to proactively seek clarity on the in-store return and refund policy before completing their transaction. Asking direct questions about what happens if an item is unsuitable once taken home could prevent significant future frustration and financial loss.

Final Considerations for Potential Customers

Pretty Things has carved out a niche as an expert provider of professional bra and swimwear fittings, backed by decades of experience. The positive experiences of countless customers who praise the knowledgeable staff and the comfortable, stress-free environment speak volumes about the quality of its core service. For those prioritising a perfect fit and high-quality, long-lasting garments, this boutique is a compelling destination. The selection of luxury brands ensures that customers have access to some of the best products on the market, including beautiful and sexy lingerie.

However, the shadow of the negative review regarding the refund policy cannot be ignored. The accusation of inflexibility and poor communication on such a crucial matter is a significant red flag. It suggests that while the fitting service is excellent, the post-purchase customer service may be lacking if problems arise. Therefore, the recommendation is a cautious one. By all means, visit for the expert fitting service that is so highly lauded. But go as an informed consumer: be prepared for premium pricing and, most importantly, confirm the returns policy before you pay. This diligence will ensure that the positive in-store experience isn't soured by inflexible policies later on.

• Address: 30 Queen's Road, Buckhurst Hill, Essex, IG9 5BY, UK
• Phone: 020 8505 9138
• Opening Hours: Monday – Saturday: 10:00 AM – 5:00 PM; Sunday: Closed.
• Services: In-store bra fitting, swimwear fitting, delivery available.